Content and keyword strategy
Publishing more is not a strategy. Most sites already have too many pages and too few that answer a question somebody is actually asking.
Intent before volume
A keyword with ten thousand monthly searches and no buying intent is worth less than one with forty searches from someone holding a credit card. We sort every target by what the searcher is trying to do (learn something, compare options, or buy now) and build the page that matches that stage. The expensive mistake is writing a sales page for a research query, then concluding that SEO doesn't work.
Fewer, better pages, properly linked
Three thin pages competing for the same phrase rank worse than one good page, and the fix is consolidation rather than more publishing. We map what exists against what should exist, merge what cannibalises, retire what no longer earns its place, and connect the survivors so authority flows to the pages that make money instead of pooling on a blog nobody links out of.
Common questions
Do you write the content or just plan it?
Either. You can have briefs your own team writes from, or the pages delivered finished. For other languages we adapt the copy to how that market searches, never word for word, and recommend a native speaker checks it before launch.
How many pages do I need?
Fewer than you've been told. The right number is one per distinct thing someone searches for and would pay you for. For most businesses that's between twenty and sixty, not three hundred.
Keep reading
- Search engine optimisationRanking first on Google isn't luck and it isn't a bigger budget. It's architecture, content and patience, applied in the language each customer is actually searching in.
- International and multilingual SEOThree language versions of a site either reinforce each other or quietly cannibalise each other. There is no third outcome, and the difference is a few lines of markup plus a lot of research.
- Brand identityTwo hotels with the same pool at the same price don't sell the same way. The difference is how the name feels before anyone looks at the rooms.
- Technical SEO auditMost sites don't rank because of something they're missing. They don't rank because of something they're doing, and nobody has looked closely enough to find it.